Power of Fascination and a Hogshead

Recently I have been reading an incredible book by Sally Hogshead - yes, her last name is HOGS - HEAD. Amazing.

She has written a book called Fascinate which reveals the 7 triggers that are used in branding.

She also goes into detail about how people not only wanted to be FASCINATED....we also want to BE fascinatING. Amazing revelation and so very true.

You can take her F Score (which tells you what your primary, secondary and dormant triggers are) by clicking here

My primary trigger is Lust - check this video out and see what you think the triggers are?

What makes Activia so FASCINATING?!

Power of Commercials

This just blew my mind.

Let it do the same for you.

Best commercial I have seen in a long time. Over 3 minutes - give it time to reveal it's awesomeness.